Online Marketing Guide

Having your product or services posted over the Web is not like print ad or traditional marketing form. There are a lot of things to consider in placing your products or services over the Web. There are a lot of companies that are offering the same products or services like yours and you need to consider this. You shouldn’t consider the Internet as a place wherein you can just post what you got. Considering your competitors strategy is one of the steps in planning your own marketing scheme. You also need to set your goals in having a website or marketing your product or services online. Make sure that the your goals are also attainable. Always remember that your company’s website is an extension of your business, your image. A lot of people will visit your website and may judge it.

People that will visit your website might be have further questions that are not available in your website, so consider having your company’s contact information, email address, telephone number or even the company’s physical address, and this will also build credibility and trust to your users. Having images or logos is also great, but don’t have too much of it, some users may not like it…

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For a much better marketing strategy online you may also consider having your website optimized with the search engines this way there is a greater chance that people will visit and check your website. There are a lot of search engine optimization methods available and you may have your web master do it. Of course you need to have a domain for your website, there is a lot of it available just contact your Internet Service Provider or you can get one for free or even have a subscription.

Considering all the things that I have mentioned above will be useless if unless you do have an informative and useful content. The website should contain important information about your products or services.

Source by Novem Harder

Online Marketing Business Opportunity

Do you need a step by step online marketing business opportunity ? Running a Home based internet marketing can be your ideal dream job, imagine having no commute to work, no boss, no office politics and most importantly the freedom to work the hours you want !

Now before you start to consider quitting your 9-5 day job you must recognize that not all online marketing business opportunities are created equal ! Indeed you will come across many scams such as the infamous envelope stuffing business and other scams.

So is home base internet marketing business easy ?

Well you will need a few important attributes to succeed in this area.

1. Desire…. You need to be willing to put in the work, set aside at least a few hours per day to get a home based internet marketing business up and running.

2. You will need a domain name, can you imagine an online marketing business opportunity for under 2000 Naira? Yes you can have your own domain name for under 10 bucks and you are in business !

3. You will need to consider using pay per click or even creating your own product ! Now before you worry just think about your passions, your employment expertise or other areas where you can be considered an expert . Online surfers are looking for quality information and are willing to pay for it !

4. You will need a web design package, do a search online and you can pick up a free trial for most of the top programs. Most new web design packages are easy to use with simple interfaces so you can have a website up and running within hours !

5. Now you need to find related websites in your niche and contact these websites and exchange links, within a few weeks you will have some traffic and potential customers !

6. Now get creative ! Once you have the traffic tweak your sales copy and improve your sales by testing many different methods.

Source by Kevin McNally

Online Marketing – Top Tips

Online marketing, also known as internet marketing, digital marketing or e-marketing is the advertisement of products or services over the Internet or the World Wide Web. Online marketing can be done in many ways and in this article you will find some of the best ways to market a product or service.

Online Advertising:

Online advertising is a form of promotion that uses the Internet and World Wide Web which businesses make use of by delivering marketing messages to attract customers and sales. Online advertising can include text, image and video ads on search engine result pages from Google, Bing and Yahoo. It can also comprise of banner ads, e-mail marketing and auction site marketing along with many other methods. One major benefit of online advertising is the immediate publishing of important information and content that can potential be shown to hundreds of thousands of people around the world. Another benefit is the efficiency of a businesses investment. Online advertising allows a business to take full control of the customization of their advertisements. An example of this would be Google AdWords, Yahoo Search Marketing and Microsoft Adcenter which are the search engine Pay Per Click interfaces that enable ads to be edited immediately and to be shown on relevant web pages or alongside search results of related key-phrases

Social Media Marketing:

Social media marketing is a fairly new way to market products and services, which is proving very successful for a number of businesses. Social media marketing allows companies to follow, connect and find their targeted markets with a click of button. Social media marketing companies usually focus their efforts to create content that attracts attention and encourages readers to click through to their products or services. A companies social networking message can be spread from user to user and can potentially be sent on to over a million users because it is coming from a trusted social networking source. Social media marketing has become a platform that is easily accessible to anyone with internet access. Tis means increased communication for organizations which gives them the advantage to increase brand awareness and better customer service. Also social media marketing serves as a fairly inexpensive platform for companies to implement their marketing campaigns. With the

Press Release and Article Marketing:

Press Release and Article Marketing is a top way of marketing a product or service by distributing article and press releases to the World Wide Web into press release and article directories. Articles are tips and information written on a subject which can consist of two text links which link back to a companies product or service. Where as press releases can be written news about a specific company or product that can contain 1 to 5 text links which link back to a product or service.

Source by Glen Thomson

Making Website Maintenance Easy With a Content Management System

In the early days of the Internet, building a website was considered a ‘black art’. A knowledge of HTML and CSS was needed to build even the simplest of sites. Today, content management is the buzz word being used, having the ability to manage your own website without the need for specialist skills or expertise.

Before these systems, businesses would spend hundreds or even thousands with agencies for them to keep their websites updated. Today, this may be considered a rare occurrence, but back in the day when the black art term was used, the safest option was to leave the website maintenance side of things to the experts.

In recent years, there has been a wave of open source CMS systems available to use, the most famous being the likes of Drupal and WordPress. But what are the advantages of these, and do they have any drawbacks?

One of the main areas to look at to establish these arguments is usability. You have to consider what the end user wants to get out of using a content management system. A system such as Drupal may not be feasible for someone who wants to update a news page on their website. But someone who wants to manage multiple pages, levels of navigation and page layout, Drupal may be the way to go.

A lot of web design agencies have their own ‘in house’ CMS system that they offer to their clients. The main advantage of this approach is that the client will get a polished product, a system that does exactly what they need it to do, with all the unnecessary bits thrown out. However, the main drawback and most often the worry for businesses is whether the agency will still be around in years to come in order to support the system.

Communities play a big part in the development of content management systems, and the likes of Drupal and WordPress have an abundance of users contributing to both the support and development of these systems. These contributors can assist the main developers in things such as bug fixing, security issues and building extensions that will allow the content management system to do more.

So as you can see there are numerous options to allow you to manage your website. Choosing the right content management system is important in terms of inheriting a system that achieves a set goal without overwhelming the user with useless information and functionality.

Online Marketing Guide

Businesses need to market their products and services. It’s fairly simple: no marketing, no business. A company’s product will not sell if it is not marketed to consumers through multimedia advertising and other techniques. Failure in profit generation can usually be attributed to poor marketing methods.

This is especially critical for online businesses, who rely on various marketing strategies to improve the marketability of their products and services. Without proper marketing, an online store can lose potential customers to competing websites that offer practically the same product or service.

This is why there are many tips and guides out there that cater specifically to this aspect of business. There are many people out there who have had some success in using certain marketing tactics and are willing to share their methods. Books are constantly published about how to succeed in the area of online businesses. In fact, there are entire websites devoted to this area of business alone, and some companies even specialize in providing help for people who want to start an online venture.

Some of these strategies and guides cost money, which is an added expense for the user. But these costs can be argued as beneficial to the business in the long run. The cost spent in acquiring these marketing guides could quickly be offset by the increased site traffic generated through proper marketing strategies, which would lead to more customers and ultimately, more profits.

Fortunately, most of these online marketing guides are readily available for public use over the Internet, though some are limited to short tips and hints. All a user has to do is search. Also, one has to be careful to differentiate actual marketing guides from scams that rely on the user’s need to acquire information on this subject. Some scams are obvious at first glance, but some actually manage to pass themselves off as legitimate websites that offer marketing advice and solutions. Users must be wary not to trust the information found on these sites.

Source by Juan Manuel Mejorada

Internet Marketing – Effects of Internet Marketing on the Industries

Internet marketing is indeed very influential to several types of industries. First of all, Internet marketing is the method of selling products with the use of the Internet. Currently, it has made a huge impact on industries that were once retail-oriented. Examples of these industries are film, music, flea markets, banking, pharmaceuticals and advertising as well. It went past radio marketing with regards to market share.

As for the music industry, Internet marketing has become a source for music files download. Ever heard of iTunes? In year 2008, iTunes Store became the leading music retailer in the whole United States.

Aside from these, banks are now performing several tasks through the net. Numerous people find online banking more appealing than actual visits to the bank because of its convenience. As a matter of fact, more than 150 million U.S. citizens go with online banking. Out of the 100% of people using Internet, 44% are performing banking tasks over the Internet. Also, online auctions are fast becoming popular. The items that were previously sold only at flea markets are now sold on online auctions, with being the most popular.

It is also the basis for pricing of some specialized items. The impact of Internet marketing on the advertising industry has been deep as well. After a few years, online advertisement grew to be worth billions of dollars every year. In fact, according to PricewaterhouseCoopers, an incredible amount of $16.9 billion was spent for Internet marketing in the U.S. alone for year 2006. Presidential candidates also recognized this, which is why they used the Internet for campaigns.

Source by Jason A Osborn

Online Marketing Guide – Advantages, Disadvantages, and Strategies

While some of online marketing’s advantages benefit can be enjoyed right away, some of its benefits require discovering. Internet marketing or online marketing refers to the ability to market products and services through the internet.

Internet marketing offers the following advantages and disadvantages:


– Gives the ability to freely market products or services at an incredible low cost.

– Nearly anything can be sold through internet marketing.

– Payments can be collected conveniently online. It supersedes traditional businesses including orders and transaction.

– Products or services are placed on a world wide audience. The product is marketed globally that can even reach the most remote places.

– There are many available ‘How to’ resources’ to improve marketing strategy.

– Affiliate marketing can also be combined with online marketing while both provide passive source of income.

– Online marketing can stay open 24 hours a day, 7 days a week.

– Requires ample time for site maintenance


– Requires tremendous amount of skill to learn.

– It can be very confusing to try, especially for beginners.

– Online marketing sometimes loses its appeal shortly after six months.

– It requires an overwhelming knowledge to understand.

– Intense competition makes it very hard to succeed.

Building a name for a particular product online can be tough, especially in today’s competitive market. So to make your online business easy and effective, here are some effective techniques to help improve your business revenue:

Video Marketing:

– Incorporate rich streaming videos or various media ads to your site.

– Try to make your marketing video creative, simple, and funny (optional).

– A video where ‘research shows’ can heard or seen is one of the most effective testimonial videos to post. Tutorials and funny videos can also do well.

– Distribute your video across different video sites.

– Buy post-roll or pre-roll ads on to your videos.

Pay Per Click (PPC)

– If you’re running on a large budget create an account on prominent PPC networks like MSN, Yahoo, and Google.

– If you’re running on a low budget you can go with Google.

– Find keywords and niche markets that you can target that related is to your product that are not heavily competitive, but still generates moderate to high traffic to reduce your PPC cost down.

– Learn how to use keywords and SEO to maximize your product’s online exposure.

– Remember to place and use quality advertisements only.

Mass Media Marketing

– Mind your ethics and promote your product as ethical as possible.

– In order to leverage your social media successfully, be active in the community. Keep your social media accounts and sites to a handful. This way, managing them will be easier.

– You can also introduce online bookmarking campaign.

– Create web contents either linking to an informative article, or your own articles, or links to support Wikipedia’s edits.

Search Engine Optimization

– Optimize your meta-tags including your title tags according to your keyword product.

– Creating friendly search engine HTML sitemaps can also help improve product exposure.

– Create source HTML source code and optimized robots.txt

– Create an optimized XML maps too.

Source by Jeff Burchell

Online Marketing: Market to Sale

Online marketing can simply be defined as the use of internet marketing as a means to encourage feedback from your followers. A third term, web marketing, is also used by businesses selling their services or goods to individual customers as well as bulk sales to other businesses for resale. Through the years the internet became a business’s biggest marketing tool; allowing information regarding their business to be displayed on many types of sites, increasing awareness of services provided which leads possible customers to their sites. Apply some of the online marketing strategies below and your business amount of site traffic may have a tremendous turnaround.

Some popular marketing techniques included in the field of online marketing are:

Search Engine Marketing: (SEO) Search Engine Optimization use this marketing strategy by placement of paid ads and paid insertion used by businesses to increase page rank through search engine website results. To increase traffic to your site SEO is a vital marketing.

Affiliate Marketing: With this type of marketing businesses recruit their customers to promote their services or products. These customers are known as affiliates that earn commissions or other forms of payment for each visitor, subscriber, sale or customer brought to your site through their affiliate links. Bigger businesses are better equipped to offer this technique; smaller ones can set a goal to use this technique in the future.

Email Marketing: When customers visit your site, give them the option to join your newsletter to receive updates and tips via email. When sending any promotional offers, make sure a link back to your site is included. Since spam can become a major issue for everyone, make sure the people you send email to actually requested it and make sure the subject of the email is distinct; make it known they requested it. This will keep you out of trouble.

Viral Marketing: A marketing technique where companies inspire their visitors to spread the word regarding their services or products. By emailing or posting humorous video clips to their friends and websites is an effort used by businesses in this type marketing strategy. These video clips can be placed on your site, visitors share them with their friends and they in turn go to your site to check out similar items on your site; if you use these.

Display Advertising: This technique includes using banner ads and web banners, created by you or someone else sporting your sites logo of some sort, which are posted on third-party web sites. These types of ads help drive traffic to your site and increases people’s awareness about your product or service.

Online marketing provides many benefits, regardless of the one a business may use; affordability, convenience, and enables your business to track any advertising strategies. It is not advised to use all of these marketing techniques so experiment using different ones and decide on the one that is going to benefit your business the most. Be warned, online marketing may allow your business to compete with large businesses; customers may choose your services so be ready for the rush.

Source by Ayrul Rash

Online Marketing Success

Online Marketing Success

Many people have a dream to work for themselves and break away from the 9 to 5 environment; the thought of having more money and not having to ask any ones permission to take time off. To be able to enjoy life rather than plan and count the days to retirement must have crossed everyone’s mind at sometime in their lives. However the reality is different. Sometimes the feelings of security of having a regular income, having to stay in paid employment due to family commitments out weigh the dream, so opportunities are bypassed.

It is therefore very important that if you have made the decision, or through circumstances, had the decision made for you, to branch out to start your own business, you weigh up carefully the pros and cons.

A conventional business may entail initial premises and staff. Thought should be given to how much capital is required before making a profit. Any security offered in exchange for start-up monies would be at risk if budget forecasts were missed.

The alternative may be a franchise, where the operator has identified a market that could be expanded, but care must be taken that you don’t end up owning a 9 -5 job with a lot more stress and responsibility.

Another option to consider is whether you could succeed online, working from home! On the face of it, initially looks attractive. Low overheads, by working from home, no staff, and payroll to worry about, the Internet is expanding at a phenomenal rate, and it looks an easy option? But before committing, consider the following

To succeed online you have to accept that the initial learning curve is very steep. In the early days you will probably get overwhelmed and frustrated, trying to understand a piece of software, or trying to comprehend the social media tools and unique language of abbreviated initials.

Online marketing success does not come over night, you must be prepared to put in consistent effort, and to this end a time management plan should be put in place. There are so many distractions on the Internet that it is easy to end your working day having achieved nothing, and if you are relying on this income can lead to stress and possible failure.

Without doubt, the chances of online marketing success can be greatly improved with the help of a Mentor or someone who can guide and advise on tried and tested ideas. Because the Internet is expanding at such a pace, it is also changing to keep up with new technology. It is vital to have a trusted support structure in place, to be able to get answers and help when needed, rather than waste hours trying to figure out something, that to an expert may take minutes.

Source by Mike S West

Internet Marketing Concept

Internet marketing (IM) has two different concepts, and we should not confuse the two. Search engine optimization or SEO is the technique that you prepare a search engine friendly website within the guidelines established by search engines. Along with these also SEO process lifecycle includes other techniques such as building link popularity, improve web site usability, etc. Who can guide you to create an seo friendly website is based on recommendations from the webmaster and technical guidelines for search engines. When we talk about IM, it majorly deals with marketing your products or services through your search engine optimized website. This implies not only that attract large targeted traffic (prospects) to get to your online business card (website), but also to maximize your ROI by inviting them to buy your products or hire your services. I believe that every business is unique, so every IM plan must be uniquely capable of meeting the objective of the company. But there are five key points which can contribute to creating a successful IM plan for any company which is as follows:.

IM is a completely different discipline than their offline strategies as phone book, signage, radio, television, etc. – the work as dental management consultant for over 20 years. “My wife, Suzanne handled the personal financial planning side and I arranged for the practice management and marketing side. At one point we were working with nearly 200 dental practices across North America.” In this section you will fine different videos and outline many of the strategies we used with our friends and customers. – TWD blog is our way of giving you the latest news, editorials, videos and surveys that we develop every week for the wealthy dentist Newsletter.

Although a unique domain name and address can create a difference. A professional looking website promotes the value of unique products and services that viewers will buy. Since most consumers are using IM service to find the product or service they need, it is important to use the method of targeted internet marketing. The use of effective keywords or phases gives good results with search engine rankings. Any website would benefit with an effective internet marketing. We know the Western software understand the concept of the target site well. To include targeted website IM, we carefully look at the website of professionalism, quality design and content, and easy viewing and access. There are a few methods of Internet search engine optimization, which helps to create awareness. Permission-based internet marketing promotions are a great way to expand a targeted Internet marketing campaign. New and unique methods of internet marketing solutions can help consumer to decide. It is important to carry a commercial company that lives up to ethical business practices and doing everything that can be done to avoid spam. Part of getting a consumer’s trust is by adhering to ethical business practices and we understand and value the most.

Source by Nee Hau Lee